Our why is you.
From our founder, Abby Skeans.
For years, the voices — the lies — were really loud. On countless mornings they greeted me with their unpleasant insistence that I was unlovable, unqualified, and never enough. And as a result of their constant presence, I started to believe that they were true.
The lies started to become my belief and they were changing me — changing my life — and not for the better.
But the powerful thing about belief is that you are in control. You get to choose the truth of who you are, and state that boldly.
When I began to do that, to tap into the inner wisdom of my own soul, I found someone who was loved, qualified, worthy, and strong.
The truth is, there are still mornings when I wake up and those lies are on center stage. But the thing that helps me to wrestle back my belief in “the real me” is remembering the truth of who I am. That’s why I created Belief Statements.
If you’ve ever had a morning, a moment, an experience where you questioned yourself, I hope that one of our everyday products instantly brings you back to who you are.
This brand was created for YOU.
Your beliefs will change you. They will transform who you are and who you become. They will determine your life’s path.
The world is so loud. Our mind voices can be brutal. And our experiences can be disappointing. But the deepest truth is that you don’t need anyone to tell you who you are, because you already know.
You already know that you are loved, qualified, unstoppable, brave, fearless, and enough.
Claim it, live it, experience it, everyday.
Our Belief Statement
We believe words matter. The truths we embrace about ourselves will become our reality. The stories we tell ourselves will shape our future. And the statements we ascribe to our identity, to our personhood, will alter our path.
We believe in you. You are enough. You are qualified. You are unstoppable. You are brave. You are whole. You are powerful. You are courageous. You are graceful. You are fearless. You are loved.
The world needs you to believe in you. We need you to show up as you are. Fully alive. Full of your potential. Clear about your beliefs. And bold about what you offer the world. We need more of you.
We believe you’re the author of your story. Others may offer reflections of what you do, but only you can define who you are, and who are are becoming. Turn the page, pick up the pen, and boldly state the truth of who you are. Let it be your core belief.